Aerie, American Eagle Outfitters
Senior Digital Designer, 08/2022-Present

My focus on the digital team is website and app design touch points, which include, but not limited to: homepage, landing pages, guides, page hero images, app navigation images, gift cards and various ad hoc asset needs. I’ve also had exposure to email design during my first 6 months on the digital team, where I designed and sliced emails using Photoshop and Bloomreach.

• Working closely with digital Art Director on all projects

• Involved in campaign development of each season in the digital space

• Creating Figma libraries with seasonal style guide assets to ensure consistency across the team

• Ensure elevated brand projection by driving for aesthetic excellence and consistency

• Designing homepages and landing pages

• Designing guides and menus

• Design app graphics

• Collaborating with brand managers & fellow designers to present design concepts to key stakeholders

• Being agile and flexible when business changes arise and designing into them in a timely manner

• Work closely with the photo studio to ensure correct image cropping and color correction, as well as requesting image assets and submitting shoot requests

• Using Sigma to design, mock up, present, slice and hand off designs

• Preparing designs for hand off to web production team by creating and naming schemes for text lockups, buttons and links, using our CMS tool, Content Stack

• Collaborate with UI team on new web template launches, site capabilities and best practices, with a strong focus on accessibility

• Keeping project status up-to-date and organized on our project management software
  

Aerie, American Eagle Outfitters
Senior Graphic Designer, 04/2021-08/2022

Involved in the creation of concepts for overall look & feel of each seasonal campaign from start to finish, including creating storyboards of photoshoot and prop inspiration, in-store displays and window creative

• Ensure elevated brand projection by driving for aesthetic excellence, consistency and superior production executions

• Partnering with store experience and production teams to align on substrates, prototypes and final executions

• Collaborate with brand marketing, visual merchandising and business strategies teams to ensure seasonal campaign vision, creative strategy and product priorities are properly translated throughout marketing

• Manage the creation of all seasonal and evergreen print assets and ensuring they follow approved style guides 

• Partner with brand managers, copywriters and fellow designers to create marketing

• In partnership with the visual merchandising team, create all flagship-specific interior and exterior marketing

• Partner with store experience and visual merchandising teams to align on store overviews and signage maps

• Collaborate with brand strategy & brand experience teams to concept, execute and present marketing presentations

• Work closely with the photo studio to ensure correct image cropping and color correction, as well as requesting image assets and submitting shoot requests

• Monitor progress of all projects through production and proofing

• Branded t-shirt and product design as assigned by brand managers 

• Internal projects such as home office wayfinding, graphics and imagery and other internal projects as assigned

• Creation and maintenance of all sign kits

• Allocation of image selects for all print expressions

• Responsible for preparation of press-ready files, and releasing to production team or vendors

• Maintain a tight relationship with stakeholders both to collaborate with on high level marketing needs as well as presenting concepts and final projects 
  

Aerie, American Eagle Outfitters
Graphic Designer, 03/2017-04/2021

• Work with cross functional teams to concept and ideate seasonal concepts and campaigns

• Implement seasonal concepts across all forms of print media

• Oversight of in store signage creation and sign off

• Store windows

• Seasonal floorset updates

• Store signage

• In store activations

• Out-of-home marketing including billboards, mall advertising, bus wraps, bus shelters and digital displays

• Barricades

• Permanent branding

• Direct mailers

• Logo design

• Magazine ads

• Concept presentation and decks

Aerie, American Eagle Outfitters
Freelance Graphic Designer, 09/2014-03/2017

• Create art for LED boards in Times Square seasonally

• Design graphics for use on all social media platforms

• Update section images for website seasonally

• Sponsored ads

• Gift cards

• Credit cards

• Pop-up marketing needs, including bus wraps

• Coupons

• Assist with conceptualizing & creating window marketing

AlphaGraphics
Pre-Press Specialist/Designer, 05/2013-09/2014

• Prepare client files for both digital and offset presses

• Ensure all client-provided files meet the requirements of requested printing process

• Create successful graphic solutions for clients

• Create personalized eCommerce sites, using Four51, to streamline reordering process for clients

• Variable data, direct mail and multi–channel campaigns

• Provide excellent customer service by communicating directly with clients and meeting strict deadlines

• Lead the internship program by recruiting and interviewing potential interns and creating a program based on their field of study

• Maintain company’s social media