Out-of-home advertising that I created for Aerie’s 2021 back to school campaign: Real Voices. The objective was to use our talent/influencers to drive traffic to the blog on our website and our social media so that we could increase customer engagement in the brand by having them answer the question, “What makes you REAL?”

In partnering with the copy team, we decided to highlight a small, short quote from each influencer/group in which they answered that same question. A QR code was included which took people directly to our blog and social so that they could quickly engage.

These placements were throughout the Boston Metro area.